Privacy Policy

1. About Fruit Inside

Fruit Inside is an online food and snack business based in Islamabad, Pakistan. We sell dried fruits, fruit snacks and fruit-based products through our website for delivery across Pakistan.

2. Information We Collect

When you use our website, create an account, place an order, contact us or otherwise interact with Fruit Inside, we may collect information such as:

3. How We Use Your Information

We may use the information we collect to:

• Process and fulfil your orders and arrange delivery
• Contact you about your order and provide customer support
• Respond to questions, complaints, and enquiries
• Process refunds, replacements, or order-related requests
• Manage your Fruit Inside account and maintain our website
• Understand how customers use our website to improve performance
• Detect, prevent, or investigate fraud, misuse, or security issues
• Maintain business records and comply with legal requirements
• Send marketing communications where permitted and consented to

We only use personal information for purposes reasonably connected with operating and improving Fruit Inside and providing our products and services.

4. Cookies

Our website may use cookies and similar technologies. Cookies are small files stored on your device that help a website remember information and understand how visitors use the platform.

We may use cookies to:

• Keep products in your shopping cart
• Support checkout and website functionality
• Remember certain preferences and improve user experience
• Understand website traffic, usage, and performance
• Support analytics and marketing activities where applicable

Some cookies may be placed by third-party services used on our website. You can manage or disable cookies through your browser settings, though disabling them may affect cart or checkout functionality.

5. Analytics and Website Usage

We may use analytics and similar technologies to understand how visitors interact with our website. This may include information such as:

• Pages visited and date/time of visits
• Approximate location information
• Device, browser information, and referring website
• Interactions with website features and general activity

This information helps us understand website performance, improve our content, and make the Fruit Inside website easier to use.

6. Marketing Communications

If you choose to receive marketing communications from Fruit Inside, we may use your contact information to send details about products, offers, promotions, or updates.

You can unsubscribe from marketing emails at any time using the unsubscribe option in the message or by contacting us. We do not require marketing consent to process orders or provide support.

7. Who We Share Information With

We may share personal information with trusted third parties where reasonably necessary to operate Fruit Inside and provide our services. These may include:

• Website hosting and technical service providers
• E-commerce, payment, and courier/delivery providers
• Email, communication, and analytics service providers
• Marketing or advertising service providers, where applicable
• Professional advisers or government authorities where required by law

We only share information where reasonably necessary, and third-party providers process information according to their own privacy policies.

8. Delivery Information

When you place an order, we need to provide relevant customer information to the courier or delivery service responsible for fulfilling your order. This includes your name, phone number, delivery address, and order details so your delivery can be handled efficiently.

9. How We Protect Your Information

We take reasonable steps to protect personal information against unauthorised access, misuse, alteration, disclosure, or loss. However, no electronic transmission or online service can be guaranteed to be 100% secure.

If we become aware of a security incident affecting your personal information, we will investigate and respond appropriately.

10. How Long We Keep Information

We keep personal information for as long as reasonably necessary for business, accounting, customer-service, legal, or regulatory purposes. When information is no longer required, we delete or securely dispose of it.

11. Your Privacy Choices and Rights

Depending on applicable law, you may have rights concerning your personal information, including the ability to:

• Ask what personal information we hold about you
• Request correction of inaccurate information or deletion of certain data
• Ask how your information is being used
• Withdraw consent for certain uses or opt out of marketing

To make a privacy-related request, please reach out to us using the contact details below.

12. Children’s Privacy

Our website is intended for general customers and is not directed at children. We do not knowingly collect personal information from children for marketing purposes. If you believe a child has provided us with personal information, please contact us so we can take action.

13. Third-Party Websites and Services

Our website may contain links to third-party services, including social media platforms, payment providers, and courier services. Fruit Inside is not responsible for the privacy practices, security, or content of external services.

14. Social Media

Fruit Inside maintains profiles on platforms such as Instagram, Facebook, and TikTok. Interacting with us through these platforms means the relevant social network may process your data according to its own privacy policy.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business or legal requirements. The updated version will be published on this page with a revised “Last updated” date.